Running a successful business is like having a massive fan following; you need to keep track of every interaction, lead, and opportunity. Let’s face it: spreadsheets and sticky notes won’t cut it anymore. That’s where CRM software comes in.
The global CRM market is expected to reach $92.3 billion in 2025, according to Statista (2025).
CRM software is a one-stop solution for tracking customers and potential customers while allowing for focus on growth strategy. From email automation to sales pipeline, a good CRM system can do everything well and intuitively.
McKinsey & Company (2025 report): “By 2025, CRM will be less about managing relationships and more about predicting them, thanks to AI and automation.”
If you are a startup, small business, or growing enterprise, here is the list of the 20 best CRM software in 2025, designed to simplify the workflow, create better customer relationships, and increase the conversion.
Salesforce’s State of Sales 2025 revealed that 73% of sales teams say CRM helps them close deals faster, and 68% of marketers say CRM is critical for personalized customer experiences.
List of Top CRM Software for Small and Medium Businesses
1. Monday.com
Founded: 2012
Founders: Roy Mann, Eran Zinman
This is the most effective solution to manage your customer data, interactions and processes to automate your sales and customer-relationship process to capture leads online and do a lot more. This is a flexible, easy rollout and customizable tool, ideal for start-ups. It’s not any other CRM software but offers businesses robust workflow management capabilities to do everything.
Key features:
- No-code/low-code Work OS for building custom workflows
- Low-code CRM boards, automations & visual dashboards (Kanban, Gantt, Calendar)
- Extensive third-party integrations & apps marketplace
- Collaboration tools: team chat, docs, dashboards
- Used by over 200,000 organizations globally
2. Zoho CRM
Founded: 1996
Founders: Sridhar Vembu, Tony Thomas
For online businesses, you are probably already familiar with Zoho CRM software, a customer-centric CRM with plenty of tools to automate processes, manage customer information, and far more. It provides customers with total visibility and control over the sales process so that you can focus on creating remarkable customer experiences, ultimately building brand loyalty.
Key features:
- Cloud-based sales, marketing & support automation
- Omnichannel communication: email, phone, live chat, social
- AI-assisted lead scoring & analytics
- Mobile apps (iOS/Android), enterprise-grade security (ISO 27001)
- Scales from SMBs to enterprises; serves 750,000+ customers globally
3. HoneyBook
Founded: 2013
Founders: Oz Alon, Naama Alon, Shadiah Sigala
This is cloud-based CRM software that is easy to use and allows businesses to manage projects, book clients, send invoices, accept payments and more. This also offers the facility to view and track various stages of a project in one place while responding to clients quickly and professionally with automated follow-ups.
Key features:
- CRM + project management + invoicing + payment processing
- Automated client proposals, contracts, and follow-up sequences
- Visual pipeline tracking of booking & project stages
- Ideal for creatives, freelancers, and service-based businesses
4. Agile CRM
Founded: 2013
Founders: Manohar Chapalamadugu
This comes equipped with advanced features like automated sales, marketing, customer service workflows, etc. With Agile CRM, businesses can easily combine the online and offline worlds of CRM, allowing businesses to track online sales, face-to-face communication instigation, and other data-based customer service optimization. Some popular functions include Facebook, Twitter, LinkedIn, Google Apps, QuickBooks, etc.
Key features:
- Integrated sales, marketing & service automation
- Telephony, email tracking, appointment scheduling, gamification
- Landing page & popup builders; social media integrations
- Lead scoring, segmentation based on behavior, deep analytics
5. Salesmate CRM
Founded: 2016
Founders: Hiren Kanani, Samir Motwani
This is a customized CRM solution designed to manage your sales effortlessly while enjoying the advanced features like workflow automation, built-in calling, sequences, etc. This is carefully crafted for small and medium-sized businesses to track their sales process without any additional customization. Some of its prominent features include product management, Shared Team Inbox, auto-profile enrichment, etc.
Key features:
- Sales pipeline management with built-in calling and sequences
- Shared team inbox, auto contact enrichment, workflow automation
- Email tracking, deal insights, customizable pipelines
6. Freshworks
Founded: 2010
Founders: Girish Mathrubootham, Shan Krishnasamy
A customer-support software, designed with a strong focus on engaging website visitors and buyers, while having capabilities like monitoring sales prospects, streamlining IT services, recruitment, call centers, etc. It’s a great solution for small and medium-sized businesses, with its “free forever” plan.
Whether you are looking for new CRM software or want to change the current one, the above-mentioned list is sure to help you find the right CRM software for your business.
Key features:
- Freddy AI for lead scoring & engagement insights
- Multichannel outreach: email, chat, phone features built-in
- Visual pipeline view, workflow automation & smart contact scoring
- Free-forever plan available for smaller teams
7. Zendesk
Founded: 2007 (Zendesk), Sell added in 2015
Founders: Mikkel Svane, Morten Primdahl, Alexander Aghassipour
It is difficult to outshine Zendesk as a leading CRM software with its one-of-a-kind ticketing system. Through Zendesk’s single dashboard, you can optimally manage and allot multiple customer requests and generate relevant leads by efficient issuance of tickets. You can also enable recording and surveillance of customer support calls for the purpose of quality improvement.
Key features:
- Unified ticketing + CRM interface
- Sales pipeline tracking, lead assignment & automation
- Call recording, support analytics & omnichannel support
Marc Benioff (CEO of Salesforce, 2025):“AI + CRM is not the future anymore—it’s the present. Businesses that don’t adapt will be left behind.”
8. Pipedrive
Founded: 2010
Founders: Timo Rein, Urmas Purde, Ragnar Sass, Martin Tajur
Simplicity lies at the core of the working principle of Pipedrive. As one of the strong contenders in the CRM software market, Pipedrive aims to deliver some fundamental CRM solutions with regard to the management of leads and deals through easy-to-use and innovative dashboard applications. Besides, it enables you to offer relentless support to your consumers via the email and video call scheduling feature.
Key features:
- Visual, drag-and-drop sales pipelines
- Deal & activity reminders, email sync, workflow automation
- Easy scheduling, email and video call integration for sales teams
9. Freshsales
Founded: 2016
Founders: Freshworks team
If you describe your potential CRM software as all-inclusive, you should definitely get your business Freshsales. Lead management, engagement generation, marketing, sales management, and customer relationship management—Freshsales does it all with ease through intuitive support from its Freddy AI. Not just that, you get this all-in-one CRM software through one of the most affordable subscription plans.
Key Features:
- Freddy AI for sales insights
- Workflow automation
- Multichannel CRM
10. HubSpot
Founded: 2006
Founders: Brian Halligan, Dharmesh Shah
As a highly intuitive CRM software, HubSpot is born to rule. It is entirely focused on skyrocketing your sales through dynamic sales management tools, such as consumer-price-quote (CPQ) functionality and top-notch analytics. You can make use of these tools to devise tactical and elaborate sales, marketing, and CRM solutions to offer experience.
Key features:
- Free core CRM with upsells for Marketing, Sales, and Service Hubs
- Contact tracking, deal pipelines, live chat, email templates & sequences
- CPQ quoting, marketing automation, analytics, and extensibility
11. Nutshell
Founded: 2010
Founders: Joe Malcoun, Andy Fowler
Nutshell combines proficient CRM with strategic marketing inorder to enable you to deliver your customers a one-of-a-kind sales experience. You can make use of Nutshell’s vast storage, versatile management tools, and perceptive reports for higher sales generation. Other than its user-friendly interface, Nutshell offers its users 24/7 support.
Key features:
- Simple pipeline management, email campaigns, lead gen forms
- Detailed sales reporting, contact automation, built-in dialing
- 24/7 support, intuitive UI for SMB teams
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12. Salesforce
Founded: 1999
Founders: Marc Benioff, Parker Harris, Dave Moellenhoff, Frank Dominguez
You need not deploy multiple CRM tools for diverse purposes when you have Salesforce with you. As a versatile CRM platform, Salesforce performs broad CRM functions, such as lead management, opportunity management, customer support, etc. A highly scalable CRM tool, Salesforce offers cloud-based, extensive dashboard applications to small and medium-sized businesses.
13. ClickUp
Founded: 2017
Founders: Zeb Evans, Alex Yurkowski
If effectiveness and A-rate quality are what you are looking for in your project execution, take no time to avail yourself of ClickUp’s services. Irrespective of the size of your project team, ClickUp makes sure that your projects are executed seamlessly via its distinct and customized features, such as chat, docs, whiteboard, etc., that encourage collaboration. ClickUp’s user-friendly services are available at cost-effective prices.
Key features:
- All-in-one workspace combining Docs, Chat, Whiteboards, Task & CRM boards
- Custom dashboards, goal tracking, native collaboration tools
- Great for teams needing both project management & sales workflows
14. Insightly
Founded: 2009
Founders: Anthony Smith
If what you are seeking is a well-structured management and execution of your projects, then look no further than Insightly. As efficient CRM software, Insightly assists you in keeping a keen eye on the working of your projects via concerned parameters and customized analysis. It also allows you to generate, assign, manage, and track sales leads for faster project development.
Key features:
- Contact, opportunity, & project pipeline management
- Workflow automation, email templates, reports & dashboards
- Custom objects, integration with Google and Microsoft, and marketing tools
15. Capsule CRM
Founded: 2009
Founders: Duncan Stockdill, Philip Haines
A robust CRM on the top of a credible project management— Capsule is a dream come true for any small and medium-sized business. Its interactive dashboard application allows you to organize, allot, and execute tasks in a streamlined manner. With its diligent analysis and reporting, you can keep an eagle’s eye on the management of all your projects and customers. Want to know the difference Mobile App Development vs Software Development, must read the article.
Key features:
- Simple, clean UI for contact, task and sales pipeline tracking
- Case management, reporting, integrations with G Suite & Microsoft 365
- Good for small teams who want a lightweight CRM with clarity
16. EngageBay
Founded: 2017
Founders: Sreedhar Ambati
Take your business skyward with an all-encompassing and dynamic CRM software named EngageBay. With small businesses forming its major clientele, EngageBay generates and manages web leads via its striking features, which include live chat, a feature-rich help desk, web forms, efficient marketing tools, etc. Through EngageBay, you get to have a bird’s-eye view of your customers’ activities and accordingly strategize marketing.
Key features:
- CRM with built-in marketing automation, live chat, desk & email marketing
- Lead scoring, web forms, landing pages, integrated support tickets
- Affordable pricing with generous toolset bundled
17. Bitrix24
Founded: 2012
Founders: Sergey Rizhikov
Bitrix24 is an all-in-one CRM and collaboration platform for small to mid-sized teams. It contains CRM, project management software, task automation, team chat, telephony and much more, all integrated into one workspace. Depending on your specific needs, its key differentiator is the availability of a free plan offered with generous features, making it an ideal solution for startups scaling on a budget.
Key features:
- CRM + team collaboration + telephony + project management in one suite
- Free plan with generous limits, task automation & contact pipelines
- Intranet/communication tools, document sharing, calendars, time-tracking
18. Keap (formerly Infusionsoft)
Founded: 2001
Founders: Scott Martineau, Clate Mask
Keap is a well-known CRM platform focused on helping small businesses automate their sales and marketing workflows. Keap’s easy-to-use UI, email automation and built-in payment solution make it popular among service-based business owners.
Key features:
- Sales and marketing automation tailored for small and service-based businesses
- Built-in invoicing, appointment scheduling, email sequences & payments
- Lead nurturing campaigns, landing pages, pipelines and detailed analytics
19. Streak CRM
Founded: 2011
Founders: Aleem Mawani, Omar Ismail
Streak is a CRM that is embedded within Gmail, which makes it a good fit for solopreneurs and small teams that are already using the Google Workspace. Streak allows you to manage routing pipelines, sales, and support requests without the need to leave your inbox.
Key features:
- Native CRM inside Gmail and Google Workspace
- Pipeline management, mail merges, email tracking, shared pipelines
- Lightweight, no extra software needed—works directly within your inbox
20. Apptivo
Founded: 2009
Founders: Bastin Gerald
Apptivo is a cloud-based CRM solution that includes a large array of business apps, for example, CRM, project management, invoicing, procurement, and many other apps in one system. Apptivo is great for businesses that would like to take a modular approach to scale their CRM capabilities.
Key features:
- Modular suite: CRM + projects, invoicing, procurement, helpdesk
- Custom workflows, pipeline tracking, integration with popular tools
- Flexible pricing based on chosen modules; API access available
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Conclusion
Choosing the best CRM software can potentially change your business customer relationship, book leads, run workflow, and grow. Whether you are the owner of a small business, a startup founder, or a team leader in an expansion company, there is a CRM for you.
From Salesforce and Zoho CRM as all-in-one solutions to Gmail or Honeybook for creatives, for top tools, we have undergone 20 CRM solutions, which have alternatives for any business size or industry.
Before you finalize everything, consider your team’s needs, the showings of functionality that you want, and your budget. If you choose a CRM correctly, it can increase your productivity and your customer satisfaction and loyalty over time.
Still deciding? Start with a free plan or demo—many of these platforms offer trial versions to help you find the perfect fit.
